How To Write Headlines That Work.

What can clickbait headlines teach us about writing better blog headlines?

Neil Pavitt
ILLUMINATION
Published in
3 min readDec 8, 2020

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Photo by Emmanuel on Unsplash

What makes a great headline? It’s very simple really. One that gets the reader to keep on reading. It doesn’t need to be deep and meaningful, it just needs to hook the reader. And then, of course, you need to deliver on your promise in the headline, otherwise, it’s just clickbait.

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Neil Pavitt
ILLUMINATION

Author, speaker, coach and teacher. Passionate about creativity, innovation and good ideas. Fast Company contributor.